Programmatic advertisingProgrammatic advertising enables marketers to target audienc... Leggi enables marketers to target audiences using more detailed parameters. Technologies such as programmatic advertisingProgrammatic advertising enables marketers to target audienc... Leggi platforms provide access to dozens of third-party data vendors that provide segments (called audiences) for ad targetingTargeting is the creation of audience segments for the deliv... Leggi at a cost. These are especially useful in account-based marketing programs.